8 Coworking Spaces in Greensboro Perfect for Small Businesses

February 4, 2026

As Greensboro, NC continues to expand as a regional business center, coworking spaces provide small businesses with professional workspace options—without the cost or commitment of traditional office leases.

What Are the Best Coworking Spaces in Greensboro, NC?

Greensboro is home to several coworking spaces that can be great options for small businesses. Take a look at the Greensboro Chamber of Commerce’s picks for the top eight Greensboro coworking spaces for small businesses:

1. THRIVE Coworking

With two locations downtown, THRIVE makes sense for small businesses that want flexibility now and room to scale later, whether that means coworking a few days a week or moving into a dedicated desk or private office. The addresses are 111 West Lewis St, Greensboro, NC 27406, and 111 Bain St, Greensboro, NC 27406.

  • Workspace options: Coworking memberships plus dedicated desks and private offices ranging in size.
  • Meeting support: Bookable meeting rooms for client meetings and team sessions.
  • Business basics: Mailbox options for a professional business address.

2. Nussbaum Center for Entrepreneurship

The Nussbaum Center is a strong fit for small businesses that want a work environment built around entrepreneurship, including a community of founders and business owners. It’s located in south Greensboro at 1451 S Elm-Eugene St, Greensboro, NC 27406.

  • Flexible terms: The center highlights no long-term commitments for office solutions, with month-to-month office rentals available.
  • Built for collaboration: A setting designed to connect you with other entrepreneurs.
  • Professional infrastructure: Meeting-ready support, day-to-day workspace services, and essentials like gigabit internet and reservable conference rooms.

3. The Grove Creative Coworking

If your team wants a campus-style environment, The Grove is located at Revolution Mill and is a good match for small businesses that value a more creative, “settle in for the day” workspace feel. On the Revolution Mill campus, the Grove has offices at the 1250 building and the 2005 building.

  • Included essentials: Rent includes high-speed fiber internet.
  • Conference room access: Built-in access to reservable conference rooms helps with client meetings.
  • Shared amenities: Amenities include a kitchenette, copier, open collaboration space, and coffee.

4. Venture X Greensboro

Venture X is a professional option in the Green Valley area, which can be a plus for small businesses seeking a modern, client-friendly setting and straightforward access for team members from different parts of town. The address is 701 Green Valley Rd, Suite 100, Greensboro, NC 27408.

  • Professional workspace mix: Coworking and private office solutions for different team sizes.
  • Meeting space: Conference rooms and event space options for presentations and team sessions.
  • Convenience: The location offers complimentary parking and doesn’t require long-term contracts.

5. Office Evolution Greensboro

Office Evolution is a good fit for small businesses seeking an office-forward environment, especially for teams that need meeting rooms, day offices, or a business address option while remaining flexible. It’s located in the Friendly Center area at 806 Green Valley Road, Suite 200, Greensboro, NC 27408.

  • Multiple workspace types: Offices, coworking, meeting rooms, and virtual office options.
  • Easy to host clients: Meeting room access supports interviews, trainings, and presentations.
  • Convenient building setup: Ample free parking and close proximity to restaurants and shops.

6. Renaissance Place

Renaissance Place works well for businesses based in south Greensboro that want a coworking setup closer to where employees live and commute. The address is 5900 Scotland Rd, Greensboro, NC 27407.

  • Coworking and office suites: Options that can support both solo workers and small teams.
  • Room to grow: The location has larger offices and coworking spaces across multiple floors.
  • Meeting capability: Conference rooms are part of the offering for client meetings and team sessions.

7. 101 Elm

If you want a downtown address with a more traditional office feel, 101 Elm is a strong option for small businesses that need private offices, daily office rentals, or virtual office services without taking on a full lease. The address is 101 S Elm St, Greensboro, NC 27401.

  • Private office options: One- and two-person offices plus larger traditional office suites.
  • Flexible access: Daily office rentals and virtual office services are available.
  • On-site conveniences: The building lists amenities such as a fitness facility and parking pass options.

8. Regus

Regus can be a practical match for small businesses that want a familiar, fully serviced workspace model with flexible options, including coworking and private offices. With four different office spaces in Greensboro to choose from, Regus also makes it easy for businesses to pick a convenient location for their employees.

  • Multiple workspace formats: Dedicated desks, day coworking, and private office options.
  • Meeting and business services: Business address options and meeting rooms are part of the offering.
  • Flexible terms: Options to rent office space from a single hour to years.

10 Quick Tips for Picking the Right Coworking Space for Your Small Business

As you consider the options listed above, make your decision easier by following these tips for picking the right coworking space:

  • Start with your work style: Look for a setup that matches how your team actually works, including your balance of collaboration, calls, and deep focus time.
  • Ensure the location is convenient: Choose a spot that makes commuting easier for your team and that feels professional and welcoming for clients.
  • Confirm WiFi quality: Ask about internet speed and reliability, and if possible, test it during a tour or trial day before you commit.
    Evaluate your privacy needs: If you take sensitive calls, run interviews, or handle confidential work, make sure the space has phone booths or private rooms you can actually access when needed.
  • List the amenities you will use: Printing, meeting rooms, kitchen access, parking, and A/V support can be valuable, but only if they fit your day-to-day workflows.
  • Ask about flexibility: Check membership terms, hours, and how easy it is to add seats, upgrade to offices, or scale back if needed.
  • Evaluate the atmosphere in person: Noise levels, layout, and overall vibe affect productivity more than most teams expect, so a tour matters.
  • Look for quality operations: Friendly staff, a clean space, and reliable day-to-day management help reduce friction for your business.
    Treat it like a business decision: Compare total costs, including commuting, membership fees, and add-ons, and ask if a trial period is available.

Turn to the Greensboro Chamber of Commerce for Additional Business Support

As you grow your company with a dedicated office space, the Greensboro Chamber of Commerce is here to support you. With a variety of networking events and business advisory programs, we make it easy for small business owners to connect with other business leaders and expand their skillset.

Learn more about how we can support your business today.

2026 Business Awards Greensboro Companies Should Apply For

January 15, 2026

One of the best ways for Greensboro businesses to raise their local profile is to be nominated for and win an award from a local organization. If you’re interested in receiving one of Greensboro’s prestigious business awards, review our guide to the primary award opportunities in the city.

4 Awards Available to Greensboro Businesses

With awards from the Greensboro Chamber of Commerce, the Triad Business Journal, and the city of Greensboro’s Office of Sustainability and Resilience, businesses have a few different chances throughout the year to be nominated for awards. Find out more about the four primary small business awards in Greensboro below:

1. Greensboro Chamber of Commerce 2026 Small Business Awards

The Greensboro Chamber’s Small Business Awards celebrate the local companies and owners who help keep Greensboro growing, from creativity and entrepreneurship to real community impact.

Each year, the community nominates standout “business heroes,” before public voting and Chamber evaluation help spotlight winners and finalists. When businesses win, they’ll receive their award at the Small Business Awards event, receiving a heartfelt thank-you for their remarkable contributions to Greensboro. Find out more about each small business award a company can be nominated for below:

  • Mayor’s Committee Awards: These awards recognize employers and organizations that have successfully employed people with disabilities or helped build a barrier-free community in Greensboro. They’re presented through the Mayor’s Committee for Persons with Disabilities in partnership with the Chamber.
  • People’s Choice Award: This community-driven award allows nominees to earn extra recognition through public support and voting.
    Community Contributor Award: This award highlights an organization or individual that meaningfully supports Greensboro’s small business community, serving as an advocate, champion, and practical resource that helps others succeed.
  • Culture Creator Award: This recognition goes to a small business that intentionally builds an inclusive, equitable workplace culture and invests in employee well-being and development, proving that a strong culture isn’t only for big companies.
  • Ignition Award: This award spotlights an early-stage business that is already gaining momentum and contributing to the local economy. To be eligible, a business needs to have opened within the past three years.
  • Entrepreneur of the Year Award: This award recognizes a person or company whose entrepreneurial success has built a thriving, sustainable business and who continues contributing to Greensboro’s entrepreneurial ecosystem.
  • Small Business of the Year Award: This prestigious business award recognizes a company that demonstrates both business success and civic leadership, with community involvement, management practices, and financial performance as primary criteria.
When Can You Be Nominated for a 2026 Small Business Award?

Nominations typically open early in the year, and community members can nominate eligible Greensboro small businesses that meet the Chamber’s criteria.

When Do Nominations Close for the 2026 Small Business Award?

Deadlines are not published yet for 2026, but recent cycles closed roughly 10–11 weeks before the awards date.

2. Live Green Awards

Over the past few years, the City of Greensboro’s Office of Sustainability and Resilience has recognized local sustainability leadership through its annual Live Green Awards. The program honors businesses, individuals, and community organizations whose work advances a healthier, more resilient Greensboro, with an emphasis on initiatives that are innovative, inclusive, and environmentally responsible.

Greensboro’s Community Sustainability Council, with support from the Office of Sustainability and Resilience, created the Live Green Awards Program in 2023 to celebrate sustainability leadership across the community. These awards include:

  • Energy Wise Award: The Energy Wise Award honors a standout commitment to energy progress in Greensboro, including renewable energy use, energy efficiency improvements, air pollution reductions, and other innovative energy practices.
  • Sustainability Champion Award: The Sustainability Champion Award recognizes leaders who spread sustainability awareness and literacy while also taking action to create a more sustainable Greensboro.
  • Waste Not Award: The Waste Not Award spotlights exceptional sustainable waste management, including recycling, composting, waste avoidance, responsible sourcing, and waste recovery.
  • In Touch With Nature Award: The In Touch With Nature Award honors environmental stewardship through natural resource conservation, tree and land preservation, native plants, and sustainable landscaping, with a focus on innovative, locally meaningful practices.
  • Unity in Sustainability Award: The Unity in Sustainability Award recognizes sustainability leadership that centers diversity, equity, and resilience. It celebrates efforts that build inclusive environments, support marginalized communities, and develop socially just solutions to climate challenges.
When Can You Be Nominated for a Live Green Award?

Nominations open annually. For the 2026 Live Green Awards, the City accepted nominations from Nov. 3 through Dec. 5, 2025. Customers, neighbors, business partners, and other community members regularly nominate businesses for these awards.

When Do Nominations Close for the Live Green Awards?

For 2026, nominations closed Dec. 5, 2025. Deadlines can change each year, so check the current call for nominations.

3. Triad Business Journal Nominations

Triad Business Journal (TBJ) runs a slate of annual awards that spotlight standout companies and leaders across the Piedmont Triad, including Greensboro, Winston-Salem, and High Point.

For Triad-area businesses, these programs can be a smart credibility boost, especially for recruiting, sales enablement, and local PR. Many of TBJ’s awards are built around measurable impact, like employee experience, growth over time, or demonstrated leadership, which gives winners and finalists a strong story to share. If you’re interested in receiving one, please review the following TBJ awards:

  • Best Places to Work 2026 (nominations due January 16, 2026): This program recognizes companies with strong employee satisfaction and workplace culture, and it’s typically supported by a confidential employee survey process.
  • HR Impact Awards (nominations due February 5, 2026): Honors top human resources leaders in the Triad, highlighting the people shaping workplace culture, talent strategy, and employee experience.
  • Leaders in Diversity – Company Awards (Nominations due February 6, 2026): Recognizes organizations excelling in diversity and inclusion practices, with a focus on meaningful efforts in the workplace and community.
  • Leaders in Diversity – Individual Awards (Nominations due February 6, 2026): Highlights individuals advancing diversity and inclusion through leadership and measurable influence in their workplaces and communities.
  • Triad C-Suite Awards (Nominations due March 2, 2026): Celebrates top executives, including CEOs, CFOs, COOs, CIOs, and CTOs, recognized for performance, innovation, and leadership.
  • Family Business Awards (Nominations due March 26, 2026): Spotlights family-owned businesses across the Triad and the long-term leadership and community footprint that often comes with multigenerational ownership.
  • Fast 50 Awards (Nominations due April 30, 2026): Recognizes high-growth companies in the Triad, typically emphasizing sustained growth over multiple years and the business discipline required to scale.
  • Triad Commercial Real Estate Awards – Best Projects (Nominations due July 6, 2026): Recognizes the Triad’s 50 fastest-growing private companies, ranked using growth over the past three years.
  • Triad Commercial Real Estate Awards – Rising Star Award (Nominations due July 6, 2026): Recognizes rising stars in the Triad’s commercial real estate industry.
When Can You Be Nominated for a Triad Business Journal Award?

Nomination windows open throughout the year, and most programs accept nominations from employers, peers, clients, and sometimes self-nominations.

When Do Nominations Close for Triad Business Journal Awards?

There’s no single cutoff. Each award has its own deadline, and in 2026, those deadlines run from January 16 through July 6.

4. NC Department of Labor Safety Awards

The N.C. Department of Labor (NCDOL) Safety Awards Program recognizes private firms and public agencies across North Carolina that achieve and maintain strong workplace safety records. The goal is to promote accident prevention and encourage employers and employees to maintain a safe, healthful workplace.

Winners are recognized at regional awards events co-sponsored by local groups like chambers of commerce. For Greensboro-area employers, the Greensboro Chamber of Commerce partners with NCDOL every other year to host the local Safety Awards event, giving recipients a high-visibility moment to celebrate their safety performance with peers. The three awards provided by the program include:

  • Gold Award: Based on an employer’s DART rate (days away, restricted, or transferred), which reflects cases involving days away from work, restricted activity, or job transfer (using OSHA Form 300A).
  • Silver Award: Based on cases with days away from work only (also drawn from OSHA Form 300A), meaning incidents where an employee missed at least one full day of work (not including the day of injury).
  • Million-Hour Safety Awards: Given to organizations that accumulate one million employee hours with no injury or illness cases involving days away from work, with additional awards for each subsequent one million safe hours.
When Can You Apply for the NCDOL Safety Awards?

Applications open annually, with the NCDOL typically notifying employers when it’s time to submit (for 2026, NCDOL noted an email went out on January 9, 2026). Applications are due by February 15, 2026, and if you’d like to be notified about the awards going forward, join the NCDOL’s mailing list.

How to Apply for the NCDOL Safety Awards

Complete NCDOL’s online safety awards application, using your organization’s calendar year data and the requested incident-rate information.

NCDOL recommends reviewing the posted instructions and reference materials (including the rate chart) before submitting, and they encourage organizations to apply even if they don’t qualify, so they remain active in the program.

Apply for Small Business Awards in Greensboro

Interested in winning one of Greensboro’s awards for businesses? The Greensboro Chamber of Commerce is here to help. We’re proud to offer a number of programs that help entrepreneurs network, develop their skills, and foster talent at their company. The information and guidance provided at these programs can help you grow your name in Greensboro, putting you in a better position to receive an award.

Learn more about how the Greensboro Chamber of Commerce can support your business’s success. If you have any questions about our 2026 Greensboro Awards before we announce them, please contact us.

A Rundown of Small Business Tax Accountants in Greensboro, NC​

December 16, 2025

If you’re just starting a new business or want to ensure your existing business follows the law and engages in healthy financial practices, you need an expert tax accountant. Find out how to pick the best small business tax accountant, and check out our list of the most well-reviewed accountants in Greensboro.

Why Are Small Business Tax Accountants Important for Startups?

Small business tax accountants help startups and new owners stay compliant, choose the right structure, and plan ahead, protecting cash flow and reducing costly mistakes. They can help offer:

  • Smarter business setup from day one
  • Fewer compliance headaches
  • Better use of deductions and credits
  • Year-round tax planning instead of once-a-year scrambling
  • Cleaner books that support growth and funding

 

11 Best Small Business Accountants in Greensboro, NC

As you look for a small business account, you can narrow your search by starting with a few of the most well-reviewed CPAs in Greensboro. Learn about 11 Greensboro small business accountants that have a strong presence in Greensboro and are frequently well-reviewed below:

 

1. Decimals Tax and Accounting Services

Decimals Tax and Accounting Services is a Greensboro-based firm offering tax prep and bookkeeping support designed to help small business owners stay organized and focused on day-to-day growth.

Their service scope may be a match for startups that want support with routine filings and day-to-day financial organization in one place.

 

2. BRC

BRC is a long-established North Carolina firm with a strong presence in Greensboro and a broad menu of services that extends beyond tax into assurance, consulting, and wealth planning.

For small businesses seeking a partner to support compliance and future planning, BRC’s services may be a good fit.

 

3. Chad Collins & Associates, Inc.

Chad Collins & Associates is a smaller Greensboro firm that provides a full range of business, financial, and tax services.

New owners who prefer a smaller practice and a more direct point of contact may find that Chad Collins & Associates aligns with their preferences.

 

4. Dimov Tax Specialists

Dimov Tax Specialists is a full-service CPA firm that serves businesses nationwide, with a Greensboro location offering local access to a larger team.

Businesses with multi-state operations or more complex tax needs may lean toward this firm, as they’re built to support that level of complexity.

 

5. NS CPA PLLC

Founded by Nabil Sibay, NS CPA PLLC brings 25+ years of experience and offers tailored services for individuals and businesses across the Triad and beyond.

An owner-led practice like this may appeal to small businesses that want a more personal, consistent working relationship.

 

6. NSKT Global

NSKT Global provides accounting, bookkeeping, and tax services with additional capabilities that can extend into higher-level advisory needs.

As a business grows, NSKT Global’s mix of services can offer businesses room to expand from routine accounting to more strategic guidance.

 

7. Delman & Company Certified Public Accountants

Delman & Company is a Greensboro firm offering a wide range of services that go beyond basic filing, including tax planning, bookkeeping, and management advisory support.

They also note QuickBooks-certified expertise, which can be valuable for small teams that want practical help keeping books accurate throughout the year.

 

8. Shahbaz, Carothers & Company, P.A

With roots in Greensboro stretching back decades, Shahbaz, Carothers & Company offers comprehensive services including accounting, auditing, bookkeeping, and tax preparation.

Businesses that prefer consolidated support across multiple accounting needs may find this breadth of services useful.

 

9. DMJPS PLLC

DMJPS PLLC is a sizable regional firm with a Greensboro office providing tax, accounting, assurance, succession planning, and consulting for a wide range of industries and business sizes.

Companies that expect more specialized needs over time may value having access to a deeper bench of services while working with DMJPS PLLC.

 

10. Debbie Brower CPA PLLC

Debbie Brower CPA is a Greensboro-based, full-service firm that emphasizes an approachable, affordable experience for business owners and independent professionals. Standard services they provide include tax prep, tax planning, succession planning, payroll, cash flow management, and strategic business planning.

Owners who want a wide range of support from a smaller practice may find this style of firm aligns with their needs.

 

11. Button & Button CPAs, PLLC

Button & Button focuses on accounting, payroll, tax, and related support for small and emerging businesses in Greensboro and the broader region.

Businesses that want ongoing financial management paired with tax planning may find the firm’s service coverage helpful as operations become more formal.

 

How to Pick a Small Business Tax Accountant

The best small business tax accountants will be properly credentialed, have expertise in your industry, and be able to meet all of your needs beyond filing tax returns.

For additional advice, review the Greensboro Chamber of Commerce’s top eight tips for picking a small business tax accountant below:

 

1. Verify Credentials and Confirm They are a Legitimate Tax Pro

Start by checking that your shortlist includes credentialed professionals such as a Certified Public Accountant (CPA) or an Enrolled Agent (EA), depending on your needs.

Also, always check that a paid preparer has a Preparer Tax Identification Number (PTIN) to enter on your federal tax return. Less reliable/experienced preparers (e.g., ghost preparers) won’t have a PTIN at all, meaning they’re not registered with the IRS and are more likely to make mistakes.

 

2. Look for Business and Industry-Fit Experience

A tax accountant who regularly works with businesses like yours can spot early pitfalls and implement best practices before things get complicated.

Industry familiarity often translates into more practical, proactive guidance because they already understand your revenue patterns, standard deductions, and compliance rhythm.

 

3. Define Your Service Needs Beyond Filing a Tax Return

Many founders hire help for taxes but quickly realize they also need bookkeeping cleanup, quarterly estimates, payroll guidance, or entity-structure support.

Choosing someone who can meet all your needs while advising year-round can reduce surprises and support smarter decisions as you grow.

 

4. Compare Fees and Watch for Pricing Red Flags

Get written quotes from multiple firms and make sure you understand whether you are being charged hourly, by project, or on a monthly package.

Avoid anyone who bases fees on a percentage of your refund or promises substantial refunds before reviewing your records.

 

5. Interview Outside the Busy Season

If you wait until late winter to hire an accountant, you may only get rushed conversations focused on immediate filing.

In contrast, meeting in summer or fall gives an accountant more room to understand your business, offer planning ideas, and help you set up a smoother year-end strategy.

 

Questions to Ask Before Hiring an Accountant

While you interview accountants, asking a few questions can help you ensure the accountant will meet your needs. Some common questions to ask a small business accountant include:

  • What software do you use?
  • Have you worked with similar businesses in the past? What accounting issues are typically in my industry?
  • How often will we communicate?
  • What is included in your monthly services?
  • What are your fees?
  • What turnaround times should I expect?
  • Who will be handling my account? And will that person always be handling my account?
  • What certifications do you have?
  • How long have you been in business?
  • Do you have references or client testimonials for review?
  • How do I contact you? Will I always need an appointment to speak with you?
  • Do you help outside of tax season?

 

Find Your Next Small Business Accountant Through the Greensboro Chamber of Commerce

At the Greensboro Chamber of Commerce, we regularly work with small businesses and accountants based in Greensboro. Through our networking events, entrepreneur-focused classes, and talent development initiatives, many small businesses turn to us for support as they grow. We also have a directory of local accountants that you can browse to find a trusted partner.

Review the full list of accountants registered with the Greensboro Chamber of Commerce today. If you’d like additional support growing your business, check out our resources and classes for entrepreneurs.

How Greensboro Leaders Are Building AI Fluency

October 15, 2025

Recently, when more than 120 Greensboro professionals gathered for Action Greensboro’s “AI Fluent in a Day” workshop, only a handful said they’ve built their own AI chatbot. But when the workshop was over, nearly every participant walked out with AI tools they’d created themselves.

Led by Dr. Mustafa Akben, Assistant Professor of Management and Director of Artificial Intelligence Integration at Elon University, and his team, the professional development session addressed one of the most pressing workforce challenges identified in Action Greensboro’s 2025 Talent and Workplace Survey: AI is no longer a buzzword in Guilford County workplaces.

“Our survey respondents told us that AI is here — embedded in data analytics, automation and customer service operations,” says Cecelia Thompson, Executive Director of Action Greensboro.  “This workshop made sure that professionals at all levels, across all sectors, have the tools they need to thrive in an AI-enabled workplace.”

What made this workshop different was its practical, hands-on approach. Akben showed the audience how AI can help generate reports, create presentations, analyze data and produce content. And he didn’t sugarcoat the workplace implications of AI adoption.

“AI is the new baseline,” Akben says. “Your boss will say, ‘I can do this project with AI,’ so you have to make the output better with your human-level skills. What are you bringing to the table?”

Rather than positioning AI as a replacement for human workers, Akben introduced the concept of “co-intelligence,” living and working alongside AI as a collaborative partner. He encouraged participants to use AI strategically: generate ideas, improve efficiency and offload mundane tasks.

“The more you practice with it, the more you see the benefits,” Akben says. “Use AI to advance different parts of your work. You don’t have to use it for everything. Protect the work that’s meaningful for you. Keep the work that requires creativity, critical thinking and personal connection.”

Akben positioned workshop participants not just as AI users, but as leaders who will shape how AI is deployed in their organizations and community.

“You can direct our investment and attention into AI,” Akben says. “We can demand equity, accessibility, privacy, and ethical and responsible uses. It’s our future.”

5 Local Leaders Share Their Thoughts on the Workshop

Throughout the day, we talked to several participants about how they’re using AI and what they learned from the workshop. Here are a few responses:

Heather Renshaw, Chief Advancement Officer, Family Service of the Piedmont

“The workshop provided a lot of ‘aha’ moments on how AI might be useful in my workplace. It spurred me to think about how using AI on small to medium-sized tasks could be helpful.”

Raven Jefferson, Partnership Development Manager, High Point Schools Partnership

“Developing my own AI tool was the most interesting and valuable part of the workshop. It allowed me to apply what we learned in a hands-on way and see the potential of AI in real-time.”

Cassie Dean, Director of Communication & Outreach, Guilford County Partnership for Children

“We are preparing children for a future that will center around AI as a source of growth and knowledge. It is our responsibility to learn to use AI and create a world that is safe, healthy and prepared to handle these changes in learning and development.”

Sarah Hintze, Account Supervisor, Our State Magazine

“AI is constantly evolving, and I believe it’s my responsibility to stay updated on its capabilities and how it could apply to my role and business.”

Dana Clukey, Senior Planner, City of Greensboro

“There are so many benefits to using AI and the opportunities evolve every day. The biggest benefit to me is the time savings that it can offer, but it also helps me think outside the box and spurs my creativity.”

By Jessica Levco

Greensboro Entrepreneurs: Your Guide to Financial Planning

October 8, 2025

If you’re interested in growing your business without constantly taking on debt or scrambling to find extra money to pay off debt, review our guide to financial planning for Greensboro-based entrepreneurs:

The Basics of Financial Planning

A financial plan is a document that includes details and strategies for improving your current financial situation and meeting your short-term and long-term financial goals.

Creating a financial plan helps entrepreneurs:

  • Pay bills on time
  • Identify and set priorities
  • Make a schedule to pay off debt
  • Set aside money for emergencies
  • Develop a plan for growing their business responsibly

3 Financial Planning Tips for Entrepreneurs in Greensboro, NC

Review our top three financial planning tips, especially for Greensboro entrepreneurs, below:

1. Understand Your Existing Finances and Create SMART Goals Based on Them

Start by listing your income, fixed monthly costs that don’t change (like rent), variable costs that do change (like supplies), any debt, your savings, and your business bank accounts. Next, calculate how much cash you spend each month and the minimum sales needed to pay bills.

Potential Actions to Take If You Find High or Unsustainable Expenses

As you list your expenses and income, you may find some costs that are too high to remain sustainable. Some common actions entrepreneurs take to reduce unnecessary expenses include:

  • Refinance high-interest debt: If you have a loan with a high interest rate, consider taking a new loan with a lower rate to pay it off. This new loan can reduce your monthly costs and the total you pay over time. Refinancing also provides your business with the opportunity to adjust your payment frequency to one that better suits your needs.
  • Reduce discretionary costs: Discretionary spending refers to nonessential costs that businesses can eliminate or adjust without directly affecting their core operations. Some common discretionary costs you might consider eliminating or scaling back include travel, investments unrelated to day-to-day operations, marketing, subscriptions for nonessential software, and entertainment-related spending.
  • Create a conservative budget: In general, most small businesses need to stick to a more conservative budget that anticipates uneven income in the early stages. To create a conservative budget, it should be based on the expectations of low income and high expenses. This approach prepares your company for the worst and often leaves businesses with extra cash at the end of the month due to higher-than-expected income or lower-than-expected costs.

How to Create SMART Goals

Once you have a comprehensive understanding of your expenses and have an idea about some actions you could take to reduce them (if needed), you can begin to create SMART goals to help you achieve them.

To successfully create them, your business’s goals should be:

  • Specific
  • Measurable
  • Achievable
  • Relevant
  • Time-bound

Example of a SMART Goal for Entrepreneurs

  • Non-SMART Goal: I want my business to increase sales.
  • SMART Goal: Over the next six months, I plan to increase sales by an average of $5,000 per month.

2. Include Core Financial Best Practices in Your Plan

Whether it’s building a contingency fund or monitoring cash flow, you set your business up for future success by adding a few implementable financial best practices to your plan. These best practices include the following tips:

Separate Personal and Business Money

Instead of using your personal checking account or credit card to pay for your business expenses, open a business checking account and a business credit card. These new accounts should be used exclusively for business expenses and never for personal purchases.

Keeping money separate makes bookkeeping and tax filing easier, while also helping to protect your personal assets if your company is an LLC or corporation.

Keep Your Compensation Reasonable

Unless you’re planning on not taking a salary for some time, you’ll need to decide on sustainable owner pay.

Generally, owner compensation should cover your personal budget (meaning it’s sufficient for you to live on) without being so high that it starts draining the cash your business needs for day-to-day bills.

The U.S. Chamber of Commerce also offers a fairly detailed resource for calculating a business owner’s salary, which we recommend reviewing when determining your salary.

Build a Contingency Fund to Stay Resilient

Save an emergency fund for unexpected expenses, such as a broken machine or a slow month. Keep this money readily available, such as in cash or a savings account.

To build your contingency fund, allocate a percentage of your monthly revenue to be automatically transferred to the account each month.

Greensboro Chamber of Commerce Tip: Aim for at least three to six months of operating expenses when building your contingency fund. This buffer buys time to adapt during a challenging business period.

Create and Monitor Your Budget

Create a practical operating budget. List fixed costs like rent, payroll, and software, and variable costs like inventory and marketing.

Next, compare those costs to a realistic expectation of the revenue your business will generate each month and over the next year. Doing so will give you an idea of how much extra cash you can expect to have each month once all your expenses are covered.

Each week, compare what you planned to what you really spent and earned. Follow up on late payments, and try to buy big items when you have cash coming in.

Plan for Local, State, and Federal Taxes Year-Round

As a self-employed entrepreneur, you’ll need to pay quarterly payments to North Carolina and the federal government. While the penalties for missed quarterly payments are fairly low (under 1% currently), they can still be expensive if you have a lot of taxable income.

Do your research on how much you’ll owe each quarter, and set aside a percentage of every dollar you earn that matches the tax you’ll need to pay. Keep this taxed income in a separate account and ensure that you pay your taxes by the quarterly due date.

Greensboro Chamber of Commerce Tip: Don’t forget local taxes! You should check how much you owe to Greensboro, as the city taxes real property (e.g., commercial buildings and land) and personal property (e.g., equipment and machinery). You’ll also need to pay sales taxes to Guilford County.

3. Decide What Outside Assistance You Plan to Rely On

Any entrepreneur will eventually need outside assistance. Whether you’re raising capital, securing needed insurance, or finding a CFP, external partners and advisors can be essential to a new business’s success.

While looking for external help, follow these tips:

Choose Funding Sources Strategically, Not Emotionally
When looking for funding, start with low-risk money like savings, small grants, or help from friends and family. Raise only enough to reach your next goal, and understand the tradeoffs, such as giving up ownership or adhering to repayment rules.

Greensboro Chamber of Commerce Tip: If you’re unsure about raising capital, it can be well worth taking the time to join entrepreneurship programs in Greensboro that provide education on securing funding. Look for programs that also have opportunities for mentorships and networking.

Manage Risk With the Right Insurance
List the biggest things that could go wrong at work, and purchase insurance that protects your business from those risks.

Typically, most businesses will start with three common policies: General Liability (injury or damage claims), Property Insurance (damage to buildings, equipment, inventory), and Professional Liability for service businesses (claims that your advice or work caused a loss).

You may also need Cyber Liability or Business Interruption depending on your operations.

Work With a Fee-Only CFP and CPA Who Understands Entrepreneurs
Hire a fee-only Certified Financial Planner and a Certified Public Accountant who puts your interests first. They can help choose a business type, improve your financial plan, reduce taxes, and test big decisions. Meet twice a year to refresh your goals and plan.

Greensboro Chamber of Commerce Tip: Contact our team to receive recommendations for local CFPs and CPAs who have successfully worked with Greensboro entrepreneurs.

Connect With the Entrepreneur Center in Greensboro, NC, for Financial Planning Assistance

If you’re an entrepreneur ready to create your financial plan in Greensboro, the Greensboro Chamber of Commerce is ready to serve you. Our entrepreneur center in Greensboro, NC, is home to a variety of programs directed toward helping entrepreneurs. When you join one of our programs or contact us for assistance, a member of our staff can provide financial planning advice and connect you with trusted CFPs and CPAs.

Learn more about our Entrepreneur Center today!

A Guide to the City of Greensboro, NC Business License

September 11, 2025

If you’re planning on operating a business within Greensboro, you may have to apply for a business privilege license or a business permit from the city. While the state of North Carolina has specific licenses for different types of businesses (no general NC business license exists), the city of Greensboro also has specific permitting and licensing requirements that some businesses will need to meet.

Before launching your company, review our guide to the city of Greensboro’s NC business licenses to make sure you’re covered legally.

What Business Licenses Does the City of Greensboro Issue to Business Owners?

While you can find more specific permits (e.g., those for food trucks) on Greensboro’s Permits & Licenses page, business privilege licenses and business permits are the two main licenses the city of Greensboro issues to local companies.

What Is Greensboro’s Business Privilege License?

The business privilege license in Greensboro, NC, is a required authorization for certain types of businesses operating within the city’s limits. Specifically, it applies to businesses such as taxicabs and those involved in the sale of beer and/or wine.

The license must be obtained before beginning business operations, and its renewal is annual.

What to Know About Greensboro’s Privilege Licenses

For more details on Greensboro’s privilege licenses, review the following information:

  • Required for: Taxi cabs, and businesses that sell wine or beer within Greensboro’s corporate limits
  • Coverage periods: July 1 – June 30 (Taxicabs); May 1 – April 30 (Beer/Wine retailers)
  • Renewal deadlines: July 1 for taxicabs; May 1 for beer/wine sales.
  • Penalties: 5% late fee per month (up to 25%) and possible retroactive taxes if operating without a license.
  • Fees: $5–$15 for most beer/wine licenses, $15 for taxicabs, and up to $62.50 for wholesale beer & wine.
  • Multiple licenses: An additional 10% fee for each extra license under the same owner.

How to Apply for a Business Privilege License in Greensboro

New businesses must fill out and submit a Privilege License Application to the city of Greensboro. While you can fill out a hard copy, they have an easy online submission system for applications.

Once you’ve completed the application and submitted it, you can pay for your privilege license at the City’s Collections Division in the Melvin Municipal Office Building.

If you already have a business privilege license, you only need to pay for a license renewal. Renewal payments for beer/wine privilege licenses are due May 1, while those for taxicabs are due July 1.

What Is Greensboro’s Business Permit?

The Business Permit is a required authorization for specific types of businesses operating within Greensboro, NC. It applies to peddlers, itinerant merchants, mobile food vendors, commercial solicitors, and massage businesses that are physically located within city limits.

What to Know About Greensboro’s Business Permits

For more details on Greensboro’s business permits, review the following information:

  • Required for: Peddlers, itinerant merchants, mobile food vendors, commercial solicitors, and massage businesses.
  • Coverage period: July 1 – June 30 each year.
  • Renewal deadline: July 1 annually.
  • Fees: Free for most permits; $50 annual fee for mobile food vendors.
  • Application timing: Must be obtained before or on the first day of business operation.
  • Enforcement: Businesses without the proper permit risk revocation of the permit or business closure.

How to Apply for a Business Permit in Greensboro

New and existing businesses that need a business permit should submit their application via the online business permit application. If you’d like to fill out the application by hand, you can visit the Melvin Municipal Office Building (Room 11, UG Level) or call the City’s Collections Division at 336-373-2501 to receive an application and permit.

These applications must be submitted before or on the first day of your business operation. The accepted application will cover the period of July 1 through June 30, with renewals due on July 1 each year.

Difference Between Business Permits and Business Privilege Licenses

The business privilege license is a tax requirement for alcohol sales and taxi operations, while the business permit is a regulatory safeguard for specific business types with more oversight needs.

The business privilege license applies specifically to taxicabs and businesses that sell beer or wine. It is essentially a local tax on these business activities, with fees that vary depending on whether the business sells beer, wine, or both, and whether it’s wholesale or retail. Operating without this license can result in retroactive taxes and monetary penalties.

In contrast, the business permit applies to businesses that require closer oversight because of their type of activity. Unlike the privilege license, most permits are free, with the exception of a $50 fee for mobile food vendors.

Instead of functioning as a tax, the business permit is designed to ensure compliance with zoning, public safety, and infrastructure use. Failing to obtain this permit can lead to business closure rather than financial penalties.

Greensboro Business License vs. Business Permit Chart

How Can I Find Out If North Carolina Has Any Business Licenses Required for My Business?

While not all businesses will need a license from the state of North Carolina, there’s a good chance your business likely requires one. Fortunately, you can quickly check if your business requires a license issued by the state via NC BOLD.

You can also review our guide to starting a business in NC to make sure all your bases are covered.

Take Your Business to the Next Level With the Greensboro Chamber of Commerce

Whether you’re opening up your first business or working on your fifth, the Greensboro Chamber of Commerce can help. We run a variety of entrepreneurship programs to give new business owners the resources and know-how they need to launch their business. Alongside these programs, business owners can take advantage of our networking events, talent development resources, and mentorship opportunities.

Learn more about how we can serve your business today.

JetZero in Greensboro, NC: Boosting Local Customers, Businesses, and Workforce Opportunities

August 21, 2025

In June of 2025, Governor Josh Stein announced that JetZero, Inc., would be investing close to $5 billion in North Carolina to build a manufacturing facility. While this news is great for the state as a whole, it’s even better for Greensboro, as JetZero plans to build the facility at the Piedmont Triad International Airport (GSO).
Learn more about what this investment will do for Greensboro, review our guide to JetZero and the benefits the company’s new aerospace facility will bring to the city.

JetZero: A Background

JetZero is a California-based aerospace startup founded in 2021 by Tom O’Leary and Mark Page. The company is pioneering the development of the Z4, the world’s first commercial all-wing aircraft, which uses a blended-wing body (BWB) design.
This innovative aircraft merges the wings and fuselage into a single lifting surface, significantly enhancing aerodynamic efficiency. The Z4’s unique design also reduces fuel consumption by up to 50% compared to traditional aircraft designs.
As the company still has more testing to perform, they’re aiming for the Z4 to have its first full-scale flight in 2027.

What Is JetZero Building in Greensboro?

JetZero is constructing a state-of-the-art, $4.7 billion manufacturing facility at GSO. The facility will be responsible for building the Z4, and once the facility is operational, JetZero plans to move its headquarters to Greensboro.
The 3-million-square-foot aerospace facility will integrate advanced digital and AI-driven manufacturing processes, aiming to streamline production and enhance operational efficiency.
Construction is slated to begin in early 2026, with the first deliveries of the Z4 anticipated in the early 2030s. By the late 2030s, JetZero estimates that the facility will manufacture up to 20 Z4s a month.

6 Benefits of JetZero for the Greensboro Workforce & Business Environment

The massive investment JetZero is making in Greensboro will provide several benefits to the city and North Carolina as a whole. From offering thousands of new jobs and supporting local businesses to enhancing infrastructure and providing new workforce training opportunities, JetZero will play a key role in Greensboro’s continued development.
Learn more about the top six benefits JetZero will bring to Greensboro below:

1. Thousands of New Jobs and Workforce Opportunities

When JetZero’s manufacturing facility opens up, the company plans to hire 14,500 employees to fill open positions. This substantial employment boost will contribute to the growing workforce in Greensboro, NC, creating job opportunities in aerospace manufacturing, engineering, and other sectors.
Alongside growing the workforce, prospective employees will be happy to know that salaries are expected to be high-paying. For example, the company’s average annual salary will likely be $89,340, which is close to $30,000 more than Guilford County’s average salary of $60,195.

2. More Business for Local Greensboro Businesses

The influx of jobs and greater investment in the Greensboro area will likely also increase business for other local companies, especially those located near GSO.
With potentially thousands of new employees moving to the area, demand for goods and services will rise, benefiting retail stores, restaurants, and other service industries.

3. Enhanced Infrastructure and Regional Development

To support JetZero’s operations, significant infrastructure improvements will be made, including road expansions, utility upgrades, and airport logistics enhancements.
These developments will improve regional accessibility, attract further investment, and foster long-term economic growth in Greensboro. The investments in infrastructure also make Greensboro a more attractive destination for other aerospace companies looking to build new facilities.

4. Advancements in Education and Workforce Training

JetZero is collaborating with local institutions like North Carolina A&T State University to provide specialized training programs in aerospace manufacturing and artificial intelligence. The North Carolina Community College System is also developing a customized training plan through the NCEdge program to develop and prepare students for an aerospace career.
JetZero’s partnerships with local educational institutions will help build a highly skilled workforce in Greensboro, NC, enabling local residents and Guilford Technical Community College students to access high-paying, future-oriented job opportunities.

5. Environmental Benefits and Sustainable Aviation

Since JetZero’s Z4 aircraft promises up to 50% greater fuel efficiency than traditional aircraft designs, the company (and Greensboro!) will play a key role in reducing carbon emissions in the aviation sector.
The facility will also be designed to integrate sustainable aviation fuels and explore hydrogen-powered aircraft, further contributing to environmental sustainability and reducing fossil fuel reliance. As a result, the facility will help Greensboro further establish itself as a forward-thinking, environmentally-conscious city.

6. Easier Access to a Greatly Improved Experience for Flyers

With JetZero building its Z4 aircraft in Greensboro, those who frequently travel out of GSO will likely find it easier to book a flight on a Z4 and receive a greatly improved customer experience.
When you fly on a Z4, you can expect personal space in every passenger class, dedicated overhead storage for each seat, and a seamless, stress-free boarding experience. All of these features equal a much more comfortable and convenient way to fly.
Greensboro Chamber of Commerce: Your Resource for JetZero Opportunities
Whether you’re a long-time resident of Greensboro or interested in relocating to the city, the Greensboro Chamber of Commerce can help you with the resources to find a job at JetZero. With hiring beginning in 2026, we’ve compiled a list of resources that provide information on relevant educational training programs, local events, and university degrees that can help you get a leg up on the competition.

New Approaches Needed To Address Child Care Access in Greensboro, NC

August 15, 2025

Recently, at the Weatherspoon Art Museum at UNCG, community members and leaders gathered to face a stark reality: child care in Guilford County is in crisis. After viewing Take Care, a documentary on the state of early childhood education, three local leaders shared their perspectives on how this crisis affects families, employers and the community.

The State of Childcare in Greensboro, NC

For starters, high-quality child care for a 2 year old costs more than $12,100 annually, which represents 19% of a median-income household. To put this in perspective, the moderator noted that her daughter’s UNCG tuition costs about two-thirds of what families pay for quality child care.

What’s Driving the Shortage in Filled Childcare Jobs in Greensboro

In addition, 69% of Guilford County children under the age of six live in a household where the sole parent or both parents work, creating an enormous demand for child care. However, only 31% of children, zero to five (not yet in kindergarten), are in licensed child care. Making matters worse, there has been a 10% decrease in the number of child care facilities in Guilford County since 2019.

And let’s talk about early childhood educators: The average hourly wage for someone working at a childcare facility is $13.50 an hour. Almost half of Guilford County’s childhood educators said they’ve used public assistance.

Melissa Slade Smith, director of workforce development solutions at the Greensboro Chamber of Commerce, brings professional and personal experience to the issue. Having worked as a child care educator herself in 2003, making $10 an hour, she witnessed how little has changed over two decades.

Smith recalled a heartbreaking conversation with her child’s teacher.

“She told me that she was going to work at Target because she could make more money,” Smith says. “When she told me her teacher’s salary, it was maybe $3 more an hour than I was getting paid twenty years ago.”

In her current role, Smith sees how the child care crisis is affecting business leaders.

“So many business leaders call me and say, ‘I’m going to lose my employees. What are the resources out there to address affordable child care?’ The number one reason employers are losing their staff is because of child care.”

How Local Business Leaders are Looking to Help

Jon Hardister, former state representative and current president of TREBIC (Triad Real Estate Building Industry Coalition), explained how workforce challenges affect economic development. Representing more than 160 companies, Hardister said that the number one concern that employers have is affordable child care.

With major employers bringing thousands of jobs to the area, Hardister says this is an issue that our community can’t ignore.

“Toyota can afford to provide on-site child care, but not all companies can do that,” Hardister says. “Small businesses are still the backbone of our economy and always will be.”

Meredith Kasten, director of the Early Childhood Center in Greensboro, offered her perspective on what it’s like to run a child care facility. Her program serves 145 children with 48 staff members. She said the only reason she can afford to send her child to the center is because of the staff tuition discount she receives.

Kasten says the current child care system is a “bad business model.”

“Most child care programs rely on private pay,” Kasten says. “Parents can only afford to pay so much. And so those programs can only afford to pay their teachers so much.”

Some families are on waitlists for over a year, and even families with vouchers face challenges because they have to pay the difference between voucher amounts and tuition costs.

“Research shows every dollar invested in early care and education, there’s a return of anywhere from $4 to $16,” Smith says. “If we had more accessible child care in our state, we know that economic output could increase by up to $13.3 billion.”

Looking ahead to what Guilford County could do differently, the panelists shared several new approaches:

  • Tri-Share programs: Hardister advocated for expanding the pilot Tri-Share Program, where child care cost is split three ways: the employer, employee and state. “That way everybody’s got a little bit in the game, but if you do the math on that, you’re cutting the cost by two-thirds,” Hardister says.
  • Multiple funding streams: Kasten advocates for child care programs with multiple funding streams, including dollars going to child care programs to enable quality improvements and workforce support.
  • Employer-led childcare solutions: After Toyota announced onsite child care, many companies expressed interest in doing something similar, Smith says. In addition to on site child care, some companies have explored reserving slots at nearby child care facilities for their employees.
  • Learn more about becoming a Family Forward NC® Certified Employer: As North Carolina continues to attract major businesses and compete for talent, companies that prioritize family-friendly policies gain a competitive edge. Greensboro is proud to be recognized as the first Family Forward NC® Certified Community in North Carolina. Find out if your business is eligible.

This event was hosted in partnership with Guilford County Partnership for Children, GenerationEd, Ready for School, Ready for Life, Weatherspoon Art Museum at UNC-Greensboro, and Action Greensboro.

Guilford County Workforce Development: 5 Trends in 2025

July 22, 2025

While headlines about the “future of work” seem abstract, Action Greensboro’s third annual Talent & Workplace Survey provides data from more than 300 organizations facing real workforce challenges today.

From Fortune 500 manufacturers to nonprofits, employers are facing questions like:

  • How do you find skilled workers when 62% of companies struggle to attract qualified candidates?
  • What happens when AI adoption accelerates, but training budgets stay stagnate?
  • How do you retain talent when three generations work side-by-side with different expectations?

“The companies that are thriving aren’t the ones with perfect solutions to all these questions,” says Cecelia Thompson, Executive Director of Action Greensboro. “They’re the ones willing to adapt their strategies based on what the data is telling them. These findings give our entire region a roadmap for building the workforce we need to compete nationally.”

1. Guilford County has an ongoing skills gap problem

The survey confirms what many leaders already suspect: finding qualified talent has become difficult.

For example, 62% of employers cite attracting suitable candidates as their top challenge, while 69% struggle with candidates lacking logical and analytical thinking skills. What’s striking is the disconnect between what employers need and what they’re finding.

This isn’t just a local phenomenon. The survey says nearly 70% of employers nationwide report similar difficulties finding candidates with critical thinking and leadership skills, according to 2025 World Economic Forum data.

The disconnect becomes more apparent when you consider that 53% of organizations report annual training budgets under $10,000, yet 95% provide some form of employee development. This suggests many companies recognize the need to build skills internally, but may lack the resources to do so effectively.

Celina McCrea, community and business engagement manager at Goodwill Industries of Central North Carolina, Inc. said her team started receiving requests for cost-effective training opportunities among corporate and non-profit partners in 2022.

“The data from this report has allowed us to adapt our curriculum in real-time to meet the needs of our local employers, while continuing our mission of upskilling and supporting job seekers in our career services programming,” McCrea says. “Since we primarily work with overlooked talent, having these ‘hard to find’ skills gives them a major leg-up in their job search.”

Action item: Encourage your staff to attend Lead Your City on Sept. 4 — “By matching sessions with the critical skill areas identified in the survey, this summit helps bridge the gap between what today’s workforce offers and what our local industries need,” says Sarah McGuire, director of synerG Young Professionals. Register here.

 

2. AI adoption is accelerating

One of the survey’s most forward-looking findings involves AI adoption. Local companies are using AI for data analytics (50%), automating repetitive tasks (38%) and improving customer service (26%). These usage patterns that mirror national trends.

This isn’t the dramatic workplace disruption some predicted, but rather thoughtful integration of AI tools to enhance existing processes. The data suggests successful AI adoption focuses on specific, measurable improvements rather than wholesale transformation.

At a recent community-wide breakfast about the survey results, Dr. Mustafa Akben, assistant professor of management and director of Artificial Intelligence integration at Elon University, talked about the role of AI in the workforce.

“If your employees know how to use AI, their creativity increases,” Dr. Akben says. “But if they’re not properly trained and they don’t have a fundamental understanding on how to use the technology, their creativity flatlines.”

Action item: Learn more about how to use AI —Action Greensboro is teaming up Elon University for an AI workshop on Sept 19. Register here.

 

3. Retaining employees has become challenging

With an average turnover rate of 17%, Guilford County employers seem to be managing workforce stability better than many regions. However, the reasons people leave tell a nuanced story.

The top drivers of turnover reveal a mix of life transitions and workplace dissatisfaction: retirement (23%), family reasons (18%) and low pay (16%). While some factors like retirement are unavoidable, the prominence of family-related departures suggests that workplace flexibility remains essential for retention.

The survey shows that organizations are prioritizing retention through training and development (69%), improved onboarding (57%) and better workplace culture (56%). However, the gap between intention and investment, suggests many companies may be approaching retention reactively rather than strategically.

Action item: Become a Family Forward NC® Employer — More than 80 Greensboro-based employers earned the Family Forward NC® Certification, demonstrating a community-wide commitment to family-friendly workplace practices. Learn more about why having this seal of approval is a great way to attract and retain employees.

 

4. Generational shifts are reshaping workplace expectations

One of the most significant long-term trends in the survey is the generational composition of the workforce. According to the data, 77% of respondents report that Baby Boomers make up less than 25% of their workforce, while Millennials and Gen Z now dominate locally.

This shift has implications for everything from benefits design to management styles. Younger workers often prioritize different benefits, like flexibility, professional development and purpose-driven work. The survey shows that 58% of local organizations offer parental leave and 55% provide flexible scheduling, suggesting employers are adapting to these changing expectations.

Action item: Redesign your benefits package — Benefits packages need to address generational priorities. From traditional healthcare and retirement benefits to flexible work arrangements and professional development opportunities, talk to your HR team about what you can offer.

 

5. Local talent development needs strategic investment

While 87% of employers recruit primarily within Guilford County, less than 50% recruit from local universities and colleges. There’s an opportunity to strengthen regional talent development.

Only 57% of respondents indicate they hire interns, representing a significant missed opportunity for talent pipeline development. Internship programs, apprenticeships and stronger partnerships with local educational institutions could help address both immediate staffing needs and longer-term skills development.

The survey said that only 2% of respondents indicated Guilford County’s community amenities were a factor when candidates declined job offers, suggesting the region isn’t losing talent due to quality of life issues. Instead, the challenges appear to be around compensation, career opportunities and finding the right skill matches.

Action item: Learn more about Campus Greensboro — Through year-round programming and events, we connect talented students with local businesses for mentorship or internship opportunities. If you’re looking for an intern, Campus Greensboro can help!

Action Greensboro and Elon University Will Launch an AI Workshop Series this Fall

July 16, 2025

At a recent breakfast about Action Greensboro’s third annual Talent & Workplace Survey, Dr. Mustafa Akben, assistant professor of management and director of Artificial Intelligence integration at Elon University, talked about the role of AI in the workforce.

Dr. Akben started his presentation by showing more than 75 business and community leaders the power of AI. He showed them a simple phrase on his PowerPoint presentation and asked what they saw. No one caught the hidden pattern. But when he fed the same phrase to ChatGPT, the AI identified that the first letter of each word spelled out, “Hey, how are you?”

“If you are not using AI to advance your work, you are missing out on a tool that can identify the patterns that humans can’t easily process,” Akben says. “I can guarantee that a hundred percent of the time when I’ve shown people this phrase, nobody catches the pattern.”

The Growing Trends of AI in Greensboro, NC

According to the Talent & Workplace Survey, local companies are using AI for data analytics (50%), automating repetitive tasks (38%) and improving customer service (26%). These usage patterns mirror national trends.

Here were some statistics Akben shared during his presentation:

  • ChatGPT now ranks as the fifth most-visited website worldwide, receiving billions of visits daily.
  • McKinsey & Company and MIT estimate that AI will generate up to $4 trillion in economic value annually by the 2030s.
  • A Microsoft and LinkedIn survey of 30,000 global leaders said 72% of respondents said they would prefer to hire a new graduate with AI skills, rather than a candidate with experience, but no AI skills.

Akben encouraged business and community leaders to encourage their teams to embrace AI. For example, at Elon University, Akben and his team created a “digital commonplace” with more than 120 AI chatbots and agents available to all faculty, staff and students. The feedback has been positive, with some people reporting productivity increases between 40-50%.

Looking to Learn More About AI for Your Business?

But you can’t just give someone an AI tool. You have to teach them how to use it, Akben says. Good news: When it comes to training, Action Greensboro and Elon University are teaming up to do an all-day workshop on Sept. 19. Register here.

“If your employees know how to use AI, their creativity increases,” Dr. Akben says. “But if they’re not properly trained and they don’t have a fundamental understanding on how to use the technology, their creativity flatlines.”

We know and grow Greensboro.