Chamber Greensboro business event

It’s time to Launch 🚀

Whether you’re an entrepreneur, investor, or just want to learn more, Launch will get you there.

Sign up for the FREE Launch List and get access to exclusive startup deals, early access to events, and tools to grow your business.

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Our Programs

LaunchLab 101 & Growth

LaunchLab offers two paths designed to help you launch or grow your business based on where you are in the entrepreneurial process. Launch Lab 101 is a 5-week incubator to get new ideas to launch.

LaunchLab Growth is a 14-week program offering a dedicated mentor to help achieve growth objectives like customer definition, financial projections, and pitch decks for customers and investors, to name a few.



Level up your company with a hands-on weekend intensive that equips you with the tools and resources needed to start and build every part of your business. Offered seasonally, LaunchCamp enriches the entrepreneurial experience in the Triad for hundreds of successful start-ups each year.

Headshot of Joey Cheek

Cheek named EVP of Entrepreneurship at Greensboro Chamber

GREENSBORO ⁠— Joey Cheek will join the Greensboro Chamber of Commerce as its Executive Vice President of Entrepreneurship, Chamber President & CEO Brent Christensen announced today.

“Joey brings unique and real-world experience to our entrepreneurship efforts,” Christensen said. “As we continue to work with our community’s colleges and universities to keep their incredible talent and technology in Greensboro, we believe Joey’s experience and enthusiasm will elevate our programming and build an infrastructure to support our thriving startup community.”

A Greensboro native and a graduate of Dudley High School, Cheek is a World and Olympic Champion in the sport of speedskating. After being named to the TIME 100 Most Influential, an Inaugural Heisman Humanitarian Award winner, and included in the NC Sports Hall of Fame, Cheek has spent the last 10 years in the tech and startup worlds building technology for Fortune 100 companies and launching a venture-backed company.

“Starting companies is harder than anything I’ve ever done – including winning the Olympics – and I have the scars to prove it. If the Greensboro Chamber and the programming provided by Launch Greensboro can help aid entrepreneurs on that journey, then we’ve succeeded.”

Cheek returned to Greensboro in 2021 with his wife and son. “We knew we needed to be somewhere incredible to raise him. Being back in Greensboro continues to amaze us with the quality of life. Life here beats Denver, LA, NYC, any of the places we’ve lived before.”

Circle of Champions


We know and grow Greensboro.