The second annual Guilford County Talent & Workplace Survey, conducted by Action Greensboro, has unveiled compelling insights into the evolving dynamics of the local workforce. With 474 participants contributing to the survey, the findings shed light on a significant shift as Generation Z employees now outnumber Baby Boomers, signaling a pivotal moment for employers in the region.

This year’s survey emphasizes the urgent need for adaptable strategies to attract and retain emerging talent. Businesses should enhance their hiring practices, increase investment in internal training, and offer benefits that support a diverse workforce. Analyzing key metrics from 2023 and 2024 reveals trends that call for stronger connections with educational institutions, utilizing on-campus recruitment, and implementing comprehensive skill development programs.

Additionally, adopting family-friendly benefits such as parental leave, workplace accommodations, and childcare solutions will foster a supportive work environment, ultimately boosting productivity and employee retention in Guilford County’s competitive market.

Click here to access the 2024 report.

If you you’d like to learn more about local talent solutions, here are a few recommendations to get started today.

1. Hire an intern this summer through Action Greensboro’s Campus Greensboro Summer Fellows Program.
2. Engage your young professionals in social connections, leadership and professional development and networking groups through Action Greensboro’s synerG Young Professionals.
3. Help recruit new talent to Greensboro through Action Greensboro’s Boomerang Greensboro program.