Kelli Reyes (Partner and Chief Production Officer, LMS) is a marketing powerhouse known for making the impossible possible. Her passion for creating unforgettable campaigns and brand experiences led her to the music industry early in her career, working with artists like Madonna and Maroon 5 to manage their VIP ticket programs and meet and greet experiences. She spent years on the road building and managing the Verizon experiential music tour program featuring artists as varied as Taylor Swift and Green Day. Her enthusiasm for bringing brands and the consumer together in an authentic way led her to experiential advertising where she helped run the experiential production department at Deutsch LA. In her time at Deutsch, she oversaw remarkable work for brands including Target, Volkswagen, Taco Bell, and more. These days she is drawn to creating unique connections and opportunities for startups and growth stage brands.