Pace Communications is a nationally recognized marketing agency with five locations throughout the United States. As the largest independently owned content agency in the United States, the agency has left their mark in the branding initiatives of several companies.
Pace provides a commitment of distinction to their clients, employees, and community. Their employee lunch and partnership with Ethnosh is an innovative initiative that benefits all parties involved.
Cuisine, culture, community: It’s the tagline for Ethnosh, a program that connects the public to the many amazing immigrant owned restaurants in Greensboro.
When Ethnosh co-founder Donovan McKnight joined Pace as a content creator, he offered the agency the unique employee benefit of guided lunches held at Ethnosh restaurants. During the lunch hour, employees experience a culinary cultural immersion.
Four times a year, participants from Pace board a yellow school bus and step out to enjoy ethnic food from places like Palestine, Ethiopia, India, and Italy. Over lunch, employees enjoy an international meal, food photography seminar, and other engaging activities. Of course, it’s also a chance for Pace to step out of the office to learn about Greensboro as a welcoming home to neighbors across the world.
In addition to providing an interactive atmosphere for employees, this also program gives back to participating restaurants by providing creative services. Pace achieved this by organizing teams who created content for the international restaurants, which put their talent to good use and uplifted local restaurants’ media presence . Pace spent $1,500 for the year, engaged 160 employees, presented the resulting creative work at company-wide meetings, and shared the love all over Instagram.