• Skip to main content
Greensboro Chamber of Commerce Logo
Translate this site Member Login
Find a Business
Brand Pattern Background Image

  • About the Chamber
  • Calendar
  • Contact Us
  • Join the Chamber
  • Member Directory
  • News
  • What We Do
  • COVID-19 Resources
  • Create Quality Jobs
  • Advocacy
  • Business Climate
  • Existing Industry Services
  • GROW Campaign
  • Transportation & Logistics
  • Utilities
  • Growing Our Own
  • Ambassadors
  • Leads Groups
  • Accelerate Greensboro
  • New Member Portal
  • Networking & Events
  • Small Business Education
  • Starting Our Own
  • co//ab
  • Capital Connects
  • First Launch Capital Fund
  • Furloughed to Entrepreneur
  • Launch Greensboro
  • LaunchLab
  • Triad Navigator
  • Talent & Workforce Development
  • Action Greensboro
  • Campus Greensboro
  • Leadership Greensboro
  • Other Voices
  • synerG Young Professionals
  • Talent Toolkit
  • Triad Workforce Solutions Collaborative
  • About Greensboro
  • Downtown Greenway
  • Greensboro Life
  • grow Magazine
  • Made in Greensboro
  • Young Professionals Guide
  • Guide to Greensboro
Home > Uncategorized > Alex Amoroso

Alex Amoroso

March 8, 2019 by Bryelle Dafeldecker

Alex Amoroso
Owner | Cheesecakes by Alex

Alex grew up in the restaurant business and it has always been his first love.  In early 2002, his mother-in-law, who lives with them, asked him to make a cheesecake. Well, Alex, being the good son-in-law, made a recipe out of a book. All during the process, he had a taste in mind for the way this cake should turn out – he couldn’t wait to taste it. When he did, however, he was truly disappointed in both the taste and the texture. The challenge had begun.

Over the next few months, all he could think about was the taste he had in mind. He changed this and changed that and baked and baked until he finally got the taste and texture he wanted. When they finally tasted the final recipe, they knew this was it! Good thing; Alex thinks his wife and mother-in-law were ready to run him out if he baked one more cheesecake for them to try! He then began to bake some for friends and family and he always received the same response. Soon, this obsession/hobby grew out of his kitchen and he set up shop.

Cheesecakes by Alex now has twenty-two flavors of cheesecake and many other bakery items. Alex loves to see the reaction of people trying these cakes for the first time; it really brings him a lot of joy.

Vote Now!

Filed Under: Uncategorized

Greensboro Chamber of Commerce Logo
Learn More About
  • Action Greensboro | Launch Greensboro

Circle of Champions Logos
Brand Pattern Background Image
111 W. February One Place, Greensboro, NC 27401 | Tel: 336.387.8301
Member Login Privacy Policy
Facebook Twitter Youtube Instagram

Copyright © 2021 · Chamber 2017 on Genesis Framework · WordPress · Log in