Alex Amoroso
Owner | Cheesecakes by Alex
Alex grew up in the restaurant business and it has always been his first love. In early 2002, his mother-in-law, who lives with them, asked him to make a cheesecake. Well, Alex, being the good son-in-law, made a recipe out of a book. All during the process, he had a taste in mind for the way this cake should turn out – he couldn’t wait to taste it. When he did, however, he was truly disappointed in both the taste and the texture. The challenge had begun.
Over the next few months, all he could think about was the taste he had in mind. He changed this and changed that and baked and baked until he finally got the taste and texture he wanted. When they finally tasted the final recipe, they knew this was it! Good thing; Alex thinks his wife and mother-in-law were ready to run him out if he baked one more cheesecake for them to try! He then began to bake some for friends and family and he always received the same response. Soon, this obsession/hobby grew out of his kitchen and he set up shop.
Cheesecakes by Alex now has twenty-two flavors of cheesecake and many other bakery items. Alex loves to see the reaction of people trying these cakes for the first time; it really brings him a lot of joy.
